Director of Marketing and Admissions
Lead Strategic Communications at a Prestigious International School in Asia’s World City
Job Title Director of Marketing and Admissions
Location Hong Kong
Salary Range and Package Details
- Competitive salary package
- Accommodation allowance provided
- Return flights covered
- Comprehensive medical insurance
- School places for dependents
- Professional development opportunities
Start Date As soon as possible
School Background
Join one of the world’s most prestigious international school networks, renowned for delivering exceptional British independent education across the globe. This distinguished institution has established itself as a leader in academic excellence, combining traditional values with innovative teaching methods.
The school offers a comprehensive British curriculum from early years through to A-levels, preparing students for entry to the world’s top universities. With a rich heritage spanning centuries, the school maintains the highest academic standards while fostering creativity, leadership, and global citizenship.
Our international school community is characterized by small class sizes, outstanding pastoral care, and a commitment to developing well-rounded individuals. Students benefit from world-class facilities, extensive co-curricular programs, and a truly international learning environment that celebrates diversity while maintaining strong British educational traditions.
The school is currently expanding its presence in the region, including exciting new ventures such as early years provisions, representing significant growth opportunities for strategic marketing leadership.
City Snapshot – Hong Kong Hong Kong stands as Asia’s premier international hub, where East meets West in a spectacular fusion of cultures, commerce, and opportunity. This dynamic city offers an unparalleled quality of life with its efficient infrastructure, world-class dining, vibrant arts scene, and stunning harbor views.
As one of the world’s major financial centers, Hong Kong provides exceptional career opportunities alongside a cosmopolitan lifestyle. The city boasts excellent international schools, healthcare facilities, and transportation links, making it ideal for international professionals and families.
Hong Kong’s unique position offers easy access to mainland China and the broader Asia-Pacific region, while maintaining its status as a global city with English as an official language. The blend of modern skyscrapers, traditional markets, beautiful hiking trails, and pristine beaches creates an exciting living environment.
The international expatriate community is well-established and welcoming, offering numerous networking and social opportunities for professionals from around the world.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field
- Professional marketing qualifications (CIM, CAM, or equivalent) highly desirable
- Bilingual fluency in English and Cantonese – Essential
- Minimum 7-10 years of senior marketing and communications experience
- Proven track record in educational marketing or similar sector
- Experience in admissions processes and student recruitment
- Leadership experience with demonstrable team management skills
Essential Skills
- Strategic Leadership: Proven ability to develop and implement comprehensive marketing and communications strategies
- Bilingual Communication: Native-level proficiency in both English and Cantonese for diverse stakeholder engagement
- Educational Marketing Expertise: Deep understanding of international school marketing, admissions processes, and parent engagement
- Digital Marketing Mastery: Advanced knowledge of digital platforms, social media strategy, and modern marketing technologies
- Stakeholder Management: Exceptional ability to collaborate with senior leadership, staff, parents, and external partners
- Alumni Relations: Experience in developing and maintaining long-term relationships with school alumni networks
- Cultural Intelligence: Ability to navigate both Western and Asian business cultures effectively
- Crisis Communications: Skilled in managing sensitive communications and maintaining institutional reputation
- Data Analytics: Proficiency in marketing analytics, admissions data analysis, and ROI measurement
- Project Management: Strong organizational skills with ability to manage multiple initiatives simultaneously
Who We Are – CHK Education CHK Education is a leading boutique search firm specializing in international education recruitment. We pride ourselves on connecting exceptional professionals with outstanding educational institutions across the globe.
Our expertise lies in understanding the unique needs of international schools and matching them with talented individuals who are passionate about advancing educational excellence. We provide comprehensive support throughout the recruitment process, ensuring both schools and candidates find their perfect match.
With our deep knowledge of the international education sector and commitment to excellence, CHK Education has built a reputation for delivering quality placements that create lasting success stories for institutions, professionals, and the students they serve.
Ready to shape the future of international education in one of Asia’s most dynamic cities?
How to Apply Interested candidates should email: rachael@chkeducation.com
If this role isn’t quite right for you, but you are looking to secure an international education position, please reach out to Rachael with your preferences as she looks after all of our client schools across China and Hong Kong and will be able to explore other opportunities with you.
Due to the number of applications we receive, only shortlisted candidates will be contacted.
CHK Education utilises safer recruitment procedures to ensure compliance with child protection requirements in all employment processes. The policies for safer recruitment are aligned with best practice and the International Taskforce for Child Protection. We hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff and volunteers to share in this commitment. Successful applicants will be subject, but not limited to various background and security checks including receipt of satisfactory references, proof of qualifications, identification and police checks, including overseas checks.
In some of the countries where our client schools operate, there are upper age restrictions related to the issuance of visas and work permits, so if you have any questions regarding this, please don’t hesitate to ask.